seanseibel.com
home | portfolio | resume | contact


Resume

I can take you there.

SEAN SEIBEL

INTERACTIVE STRATEGY & USER EXPERIENCE

Account / Application / Architecture / Content / Design / Development / Director / Direct / Email / Experience / Graphic / Information / Interaction / Interactive / Interface / Internet / Management / Manager / Marketing / Relationship / Site / Strategist / Strategy / Usability / User / Technology / Web

Multi-disciplined and highly adaptive professional with over 12 years of interactive strategy, design, and technology experience. Accomplished entrepreneur, leader, strategist, and information architect, with numerous innovative solutions conceived, proposed, and delivered to Fortune Global 500 companies. Self-starter that possesses outstanding leadership, teambuilding, coaching, and management strengths that generate optimum productivity and performance excellence. An engaging and articulate communicator with complete comfort presenting to small and large audiences. Equally effective in start-up environments as well as large established infrastructures. Dedicated to overachieving expectations and delivering measurable results.

CORE COMPETENCIES

  • Interactive Strategy
  • User Experience
  • Information Architecture
  • Interface & Interaction Design
  • Usability Guidance & Testing
  • Research & Intelligence
  • Creative Direction & Design
  • Relationship Marketing
  • Technology Consulting
  • Audits & Best Practices
  • Leadership & Teambuilding
  • Project & Team Management
  • Process Optimization
  • Brand Building
  • Business Development

PROFESSIONAL EXPERIENCE

YOUNG & RUBICAM BRANDS (www.yrbrands.com) - New York, New York / Seattle, Washington
WUNDERMAN (www.wunderman.com) - New York, New York / Seattle, Washington
Group Director Interactive Strategy & User Experience (September 2004 - Present)

Team Microsoft
Direct the interactive strategy and user experience team assigned to the Microsoft Servers and Tools account for Young & Rubicam Brands, Microsoft's global marketing communications agency of record. Microsoft (NASD: MSFT) is the worldwide leader in software, services and solutions and its Servers and Tools business accounts for more than 75% of all global revenue for Microsoft.

  • Deliver interactive relationship marketing campaign strategies and demand generation tactics including email, viral, landing pages, websites, and user experience audits that integrate with offline activities and deploy online through Microsoft.com, the world's number 1 largest and most trafficked corporate website.

  • Act as trusted interactive advisor on online strategies, tactics, and user experience for all retained global Server and Tools campaign activities, while strengthening relationships with client and agency teams to successfully grow interactive revenue through incremental opportunities while maintaining 75% travel to Seattle, Washington and other client and agency locations.

Other Accounts & New Business

  • Develop interactive strategies and pitch new business presentations to industry leaders such as HP, Hasbro, Toyota, The Wall Street Journal, Virgin Mobile, United Rentals, and The United Negro College Fund.


SEANSEIBEL.COM (www.seanseibel.com) - New York, New York / Pittsburgh, Pennsylvania
Interactive Strategist / Information Architect / Interaction Designer / Consultant (October 2001 - September 2004)

Maintained a freelance web consulting practice to deliver strategy, information architecture, interaction design, graphic design, development, and management expertise to clients.

  • Designed information architectures, wireframes, interfaces, and layouts for web projects while applying usability methodologies and testing such as prototyping and heuristic evaluations.

  • Executed production of web projects with hands-on and team management of design, development, technology, and content with a high attention to detail and quality.

  • Developed, integrate, and test front-end and back-end design, code, content management, and database applications with an emphasis on reliability and cross browser/platform functionality.

  • Managed cross-departmental client teams on the feasibility, design, development, testing, and management of web projects while establishing and documenting work flow processes and best practices.


HALO TECHNOLOGIES LIMITED (www.halotech.com) - Pittsburgh, Pennsylvania
Information Architect / President / Chief Executive Officer / Founder (November 1994 - September 2001)

Founded, led, and managed a professional services firm of 20 employees to consult clients on developing web solutions through integration of strategy, design and technology.

  • Consulted and delivered multiple solutions to Fortune Global 500 companies such as PepsiCo, Western Union (First Data), Sun Microsystems, BMW, Goodyear Tire and Rubber, and PPG Industries.

  • Directed and designed the information architecture, user interface, layout, style guide, interaction design, multimedia and identity of all client solutions while emphasizing usability, logic, brand strength and positive user experience.

  • Developed and defined strategy for client solutions through needs analysis, interviewing, competitive market research, focus groups, cognitive walkthroughs, heuristic evaluations, prototyping, and usability testing methodologies.

  • Defined, implemented and followed technology best practices to develop and deliver scalable database driven and content managed web applications for client solutions.

  • Researched, evaluated and implemented practices, strategies, and technologies to continually improve internal processes and to increase the quality of delivered services to clients.

  • Successfully managed and motivated internal, external and client teams, while demonstrating strong interpersonal communication, problem solving, time management, and project skills.

  • Conducted multiple presentations to groups of 1-100+ attendees to educate and/or persuade while effectively communicating facts, concepts, and ideas in written form, design documents, flow charts, graphs, etc.

  • Generated leads, responded to RFPs, analyzed needs, wrote proposals, and negotiated contracts to develop business and generate revenue.

  • Led and motivated business development team and outside sales executives to generate new business in the Pittsburgh, Pennsylvania metropolitan area and in major cities of the United States and Europe.

  • Conceived, developed, and launched new products for web site content management, such as Halo content.Server and Halo content.Manager.

  • Developed strategic alliances with professional services firms and technology partners to develop business, extend capabilities and provide clients with full-service solutions and value.

PROFESSIONAL HIGHLIGHTS

MICROSOFT (www.microsoft.com) - Conducted a comprehensive user experience audit (UXA) and re-architecture for Microsoft's (NASD: MSFT) Windows Server System (WSS) website. Microsoft Windows Server System is a portfolio of 29 server products. Audit activities included stakeholder interviews, traffic analytics, competitive assessments, heuristic evaluations, sitemapping, and wireframing. Presentation of audit and re-architecture strategy to Microsoft developed the opportunity to execute WSS redesign valued at approximately $1M in incremental agency revenue.

PEPSICO, INC. (www.pepsico.com) - Managed all content of the PepsiCo web site to deliver public and investor related information for all PepsiCo companies which include Pepsi-Cola, Frito-Lay, Quaker Oats, and Gatorade. Ongoing relationship yielded multiple projects including the PepsiCo Career Center (www.pepsicojobs.com), which is the online career site for all PepsiCo companies.

THE PEPSI BOTTLING GROUP (www.pbg.com) - Designed and developed a content-managed web site for a top performing stock (NYSE:PBG) to build the PBG brand while strengthening investor relations with real-time, detailed investor information.

WESTERN UNION (www.westernunion.com) - Strategically developed a multi-regional, multi-lingual array of content-managed web sites to open Western Union’s products, including online money transfers, to the world. Ongoing relationship introduced multiple projects such as the Western Union Publications Distribution Center extranet that reduced the multi-million dollar cost of production and shipping of product literature and advertising to over 80,000 Western Union locations worldwide.

NESTLE UK - Created a brand building, comedy oriented, interactive CD-ROM for Nestlé’s Toffee Crisp candy bar that was delivered to 10,000 candy wrapper instant winners in the UK.

PRUDENTIAL FINANCIAL (www.prudential.com) - Re-architected Prudential Financial's Online Account Access portal through user needs analysis, prototyping, and usability testing. The Online Account Access portal provides Prudential’s clients with secure access to their mutual fund, annuity, and insurance account details with the ability to transfer funds and submit online financial forms.

THE SECOND CITY (www.secondcity.com) - Successfully delivered a content-managed web site for the world’s most recognized comedy theaters to showcase its comedy productions and programs across all theaters and offer online ticket purchasing.

KATZ GRADUATE SCHOOL OF BUSINESS (www.katz.pitt.edu) - Produced a web site for a top-ranking business school to showcase its educational programs and increase international student applications.

EDUCATION & PROFESSIONAL DEVELOPMENT

KATZ GRADUATE SCHOOL OF BUSINESS - Pittsburgh, Pennsylvania
MBA Essentials (2000)

UNIVERSITY OF PITTSBURGH - Pittsburgh, Pennsylvania
Neuroscience (1992-1996)

NATIONAL ASSOCIATION OF SECURITIES DEALERS (NASD) - New York, New York
Series 7 / Series 66 / Series 31 Licensing (2002)

TECHNOLOGY

SYSTEMS - Microsoft Windows Client and Server, UNIX/Sun Solaris/Linux, Mac OS

APPLICATIONS - Microsoft Visio, Microsoft Office Applications, Microsoft Project, Microsoft Visual Studio, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, QuarkXPress, Macromedia Flash, Macromedia Dreamweaver, WebTrends

SERVERS - Microsoft Internet Information Server, Microsoft SQL Server, Macromedia Generator, RealSystem Server, Apache HTTP Server, Vignette V7

LANGUAGES - HTML, JavaScript, CSS, Visual Basic, ASP, .NET, SQL, PERL, XML

AFFILIATIONS & PRESENTATIONS

American Institute for Graphic Arts (www.aiga.org)
American Marketing Association (www.marketingpower.org)
Business Marketing Association (www.marketing.org)

"How the Internet Will Effect Business" - Katz Graduate School of Business, Pittsburgh, PA
"The Internet Services Firm" - University of Pittsburgh, Pittsburgh, PA
"Effective Internet Marketing" - Western Union, Ridgewood, NJ
"Designing User Interfaces for the Web" - Western Union, Ridgewood, NJ

SELECTED READING

About Face 2.0, Alan Cooper & Robert M Reimann
Designing Web Usability, Jakob Nielsen
Designing Business, Clement Mok
Designing Visual Interfaces, Kevin Mullet & Darrell Sano
Envisioning Information, Edward R. Tufte
Information Architecture for the World Wide Web, Louis Rosenfeld & Peter Morville
Managing the Professional Services Firm, David Maister
The Trusted Advisor, David Maister
The Circle of Innovation, Tom Peters
The Reinventing Work Series, Tom Peters
The Art of Innovation, Tom Kelley

REFERENCES AVAILABLE UPON REQUEST



Copyright © 2007 Sean Seibel. All Rights Reserved.